cautious , anticipation , to be wary , of , meet their , basic needs , division in , society , encourage to , define themselves , unrestrained , consumerism , exercise , self-control , fuel an , insatiable desire , the tail , wagging the dog , shift towards , conscious consumerism , promote more , long-term value , a different kettle , of fish , strike a, balance , to pull the wool over, people's eyes , to pander to , traditional high street brands .

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