cautious, anticipation, to be wary, of, meet their, basic needs, division in, society, encourage to, define themselves, unrestrained, consumerism, exercise, self-control, fuel an, insatiable desire, the tail, wagging the dog, shift towards, conscious consumerism, promote more, long-term value, a different kettle, of fish, strike a, balance, to pull the wool over, people's eyes, to pander to, traditional high street brands

Consumerism

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