compete, for attention, hook you, within seconds, keep you glued, to the screen/ engaged, grab, attention instantly, maximise, engagement, scroll through, an endless feed, fall into, an endless viewing loop, encourage, fast consumption, reinforce, routines, build, habits over time, be driven, by data, be tailored, to user behaviour, go, viral overnight, act as, a gateway to longer content, interactive, features, immersive, experience, condition, behaviour, create, addictive patterns

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