compete , for attention, hook you , within seconds, keep you glued, to the screen/ engaged, grab , attention instantly, maximise , engagement, scroll through , an endless feed, fall into , an endless viewing loop, encourage , fast consumption, reinforce, routines, build , habits over time, be driven , by data, be tailored, to user behaviour, go , viral overnight, act as , a gateway to longer content, interactive , features, immersive , experience, condition, behaviour, create, addictive patterns.
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