Despite the richness of cultural heritage, many tour operators struggle to keep younger audiences engaged during historical visits.", INTRODUCCION, This research aimed to investigate the relationship between narrative techniques and tourist satisfaction in cultural heritage sites., PROPOSITO, A qualitative study was conducted, involving semi-structured interviews with twenty experienced tour guides., METODOLOGIA, The data revealed that tourists who engaged with personal narratives reported a 40% higher satisfaction rate than those receiving purely factual information, HALLAZGOS, These findings indicate that integrating local storytelling into guided tours significantly enhances the overall visitor experience, CONCLUSIONES.

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