Trend, has the power to shape the future of the market, the process during which the mainstream accepts it is long, leads to the development and introduction of other products/services, may be connected with changing people’s lifestyle, needs or behaviour, Fad, society adopts it even though it seems impractical or useless, doesn’t spread equally everywhere and not at the same pace, doesn’t particularly correspond to the changes in society, can be a game-changer but fades away fast

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