1. Explain one way in which the business could improve its design mix., 2. Explain why the function of the product is important to a business., 3. Explain one method a business could use to differentiate itself from rivals., 4. Explain one benefit to a business from differentiating its product., 5. Explain one drawback to a business from having a differentiated product., 6. Explain one impact to a business of a product entering the maturity stage of its life cycle., 7. Explain one impact on a business’ cash flow from a product entering the decline stage., 8. Explain one method a business could use to extend the life of one of its products., 9. Explain why a business might charge a high price for its product., 10. Explain why a business might charge a low price for its product., 11. Explain how the product life cycle impacts the price a business charges., 12. Explain how competition impacts the price a business charges., 13. Explain how new technology impacts the price a business charges., 14. Explain one reason why a business may need to know what price its competitors are charging., 15. Explain the benefit to a business of carrying out advertising., 16. Explain the drawback to a business of carrying out advertising., 17. Explain the benefit to a business of undertaking sponsorship., 18. Explain the drawback to a business of undertaking sponsorship., 19. Explain the benefit to a business of introducing special offers for its products., 20. Explain the drawback to a business of introducing special offers for its products., 21. Explain the benefit to a business of introducing product trials., 22. Explain the drawback to a business of introducing product trials., 23. Explain the benefit to a business of having a strong brand., 24. Explain the drawback to a business of using branding to promote its products., 25. Explain one benefit to a business of viral advertising., 26. Explain one way in which a business could use technology when promoting its product., 27. Explain the benefit to a business of using a retailer to distribute their products., 28. Explain the drawback to a business of using a retailer to distribute their products., 29. Explain the benefit to a business of using a wholesaler to distribute their products., 30. Explain the drawback to a business of using a wholesaler to distribute their products., 31. Explain the benefit of e-tailing to a business., 32. Explain one way that promotion may impact on the price element of the marketing mix., 33. Explain one way that the product itself will influence the place element of the marketing mix., 34. Explain one method a business can use to gain a competitive advantage over its rivals., 35. Explain the impact of having an integrated marketing mix.

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