Brand saturation, When a brand is so widespread it loses its special appeal, Ethical branding, Building a brand around moral principles like fairness or sustainability, Greenwashing, Pretending a brand is environmentally friendly without real action, Counterfeit goods, Fake products sold under a real brand name, Brand recall, The ability of consumers to remember a brand without prompts, Endorsement, A public figure or expert recommending a brand, Word-of-mouth, Informal recommendations between consumers, Niche brand, A brand aimed at a specific, often small, segment of the market, Brand extension, Using an existing brand name for a new product category, Generic brand, Unbranded or store-brand products, usually cheaper.

Brands

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