Stakeholders, People or groups that are affected by or have an interest in an organization, such as customers, employees, ivestors, or the media.  , Branding, The process of creating and managing a company's image, identity, and reputation in the public eye., Publicity, Media attention or public exposure received by a person, company, or event., Crisis Management, Strategies used to handle negative situations that could damage an organization's reputation., Media Relations, The practice of building and maintaining relationships with journalists and media outlets., Press relase , An official written statement sent to the media to announce news or events., Reputation, The general opinion that the public has about a person, brand, or organization., Target audience , The specific group of people that a campaign or message is intended for., Networking, The activity of creating professional connections and relationships., Corporate Communication, The way an organization communicates internally and externally with the public and employees..

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