1. If Ikea opened a store in your town, would you visit it on the first day?, 2. If Ikea didn’t use a fixed path design, do you think customers would buy fewer products?, 3. If Ingvar Kamprad hadn’t invented flat packing, would Ikea be as successful today?, 4. Is building your own furniture worth doing, or is it just a stressful waste of time?, 5. If only Ikea products were easier to assemble, would more people enjoy shopping there?, 6. What are the chances that people buy more items because they walk through the whole store?, 7. If customers enjoy the showroom experience, will they spend more money than they planned?, 8. Does designing products based on a price first make sense, or does it limit creativity?

Leaderboard

Visual style

Options

Switch template

Continue editing: ?