to scale up, to grow or expand a business operation, product, or team in size or scope, to pivot, to fundamentally alter the direction of a business or product development when the current strategy isn't working, to ramp up, to aggressively increase or accelerate a process, such as production or marketing efforts, to flesh out, to add more details, depth, or structure to a rough idea or early-stage plan, to make headway, to make visible progress or move forward with a challenging project, to move the needle, to achieve a level of progress that is significant enough to notice or give tangible results, Blue Ocean Strategy / first mover advantage, the act of creating a new, uncontested market space rather than fiercely competing in heavily saturated "red oceans".

Business development

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