customer contact, the physical presence of the customer in the system, extent of contact, the pecentage of time the customer must be in the system related to service time, web platform business, creates value by enabling the exchange of info between two or more independent groups (Meta), service guarantee, set of actions to promise the service satisfaction, blueprint, flowchart of service process design from what the customer experiences to the behind-the-scenes operations that make it happen, poka-yokes, procedure blocking a mistake from becoming a service defect, multi-divisional structure, an organisational structure where a large company is divided into semi-autonomous units, each responsible for a specific product line, service, or geographic region, diversification, strategy that mixes a wide variety of investments within a portfolio, specialisation, a business strategy that involves a company focusing on a limited range of production, offering products and services within a predetermined range of purposes, related diversification, business lines with a strategic fit into the existed portfolio of businesses, unrelated diversification, financially driven business lines, management consulting, the practice of advising organizations to improve performance, solve complex problems, and achieve strategic objectives, kanban, visual system to monitor the work as it moves through a process in order to identify potential bottlenecks, kaizen, continuous improvement, economic order quantity (EOQ), the optimal level of order quantity for a particular item, which minimizes the total inventory costs

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