Why do people stay with the same bank, insurance provider, or phone plan for decades, even when they know competitor companies offer much better rates?, "If it ain't broke, don't fix it." Is this popular advice a wise rule for living, or is it a psychological trap that prevents massive personal innovation?, You receive nine glowing, beautiful compliments about your work and one minor piece of criticism. Which one do you think about while you are trying to fall asleep at night?, If a luxury store displays a jacket worth $2,000, and right next to it is a jacket priced at $400, the second jacket suddenly feels like an incredible bargain. How do businesses exploit the very first number you see to manipulate your perception of value?, When negotiating a salary or the price of a used car, should you make the first offer to set the anchor, or let the other person speak first?, Why is it so incredibly easy to choose eating a delicious slice of chocolate cake right now, even when you genuinely want to achieve your long-term fitness goals for next month?, If you could choose between receiving $100 today or $150 one year from today, which would you choose? Why does time drastically shrink the perceived value of a reward?

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