branding, The client likes the logo, but they're not convinced about the overall __________, match the brand's style, The colors look great, but they don't really __________, website UI, Can we make the __________ a little more intuitive? I'm getting lost here, layout, The homepage feels crowded - maybe we should simplify the __________, essential plot points, Let's focus on the __________ and cut anything that doesn't move the story forward, memorable, We need something more __________ - right now it looks like every other ad online

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