Base of clients, The main group of customers that regularly buys a company's products or services., Cautious /ˈkɔːʃəs/ approach, A careful strategy that avoids unnecessary risks when making business or marketing decisions., Core business, The company's primary activity or the main products and services it offers., Devalued, Made less valuable or less prestigious, often because something becomes too common or loses its exclusivity., Further afield, Beyond the usual area, market, or range of products; into new or different areas., (Brand) stretching, Extending a brand into new product categories or markets beyond its original focus, Ultra-luxury /ʌltrə ˈlʌkʃəri/, The highest level of the luxury market, aimed at very wealthy customers with exclusive, premium products or services., Venture into /ˈventʃə/, To start operating in a new market, product category, or business area., Awareness /əˈweənəs/, Knowledge or understanding, Customer engagement, Consumer interest, Image, General opinion people have of a product, Loyalty, Buying the same brand regularly, Product placement, Advertising by placing an item in a television programme or film

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