Innovation is __________ (risky) creating a me-too product., riskier than, Prices for me-too products are not __________ (high) for revolutionary products., as high as, People are often __________ (confident) about buying a new product __________ buying an established product., less confident than, Revolutionary products are __________ (expensive) for many consumers to buy., too expensive, Early adopters are usually __________ (rich) to take risks with money., rich enough

B1+ U9_Comparatives

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