anecdote, short story/experience, inclusive language, pronouns: we, our, us, analogy, comparison of 2 or more things, power of 3, a list of 3 things eg No. No. No., emotional appeals/emotive language, strong adjectives and adverbs to gain a reaction, expert opinion, data/statements/research from recognised authorities, statistics, numbers/graphs/percentages, rhetorical questions, questions that do not require an answer, hyperbole, exaggeration to create impact on the reader

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