Would you rather own a company that sells one world-famous product or a company that sells hundreds of different products? Why?, Would you rather have a brilliant product with almost no marketing or an average product with an outstanding marketing campaign? Why?, Would you rather build a luxury brand with fewer customers or a budget brand with millions of customers? Why?, Would you rather give a presentation to your company's CEO or present your idea to 1,000 potential customers? Why?, Would you rather spend your marketing budget on social media influencers or traditional TV and newspaper advertising? Why?, Would you rather specialize in a very small niche market with little competition or compete in a huge market with many competitors? Why?, Would you rather have customers remember your company's logo but forget your product, or remember your product but forget your brand name? Why?, Would you rather deliver a presentation without slides or use excellent slides but be unable to speak confidently? Why?, Would you rather completely rebrand a struggling company or create a brand-new company from scratch? Why?, Would you rather have your marketing campaign become famous for being funny or for being emotional and inspiring? Why?

WOULD YOU RATHER

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