Visual narrative: Advertisements usually include a photograph or image which tells a story., Where is this little yellow car going? Why is the driver smiling? The reader can find answers to these questions in the advertisement., Copy: This is the term used to describe the text or words in the advertisement., 'Over 60,000 proud Nano owners have experienced the joy of the car.' This is one part of the copy. Mr Shenoy Kudpi's story is another part., Tagline: This is the catchphrase that leads the advertisement. It should be memorable., 'Go from place to place. Without going from pump to pump!' The use of alliteration and repetition makes this tagline memorable., Signature: The use of the product's name and logo acts as a kind of signature., The Tata Motors logos appear in the upper right and lower left corners., Slogan: This is a phrase used by a product or brand for all of its marketing purposes., 'Khushiyon ki chaabi' means 'the key to happiness', which is the Nano slogan in the lower right corner.

Key Features Text 1.18

by
Print
Embed

Leaderboard

Visual style

Options

Switch template

Continue editing: ?