A major airline cancels all direct flights, A volcanic eruption affects a popular region, A political crisis damages the country’s reputation, A global recession reduces travel spending, A severe water shortage affects hotels and local communities, A social media influencer makes the destination unexpectedly viral, A new low-cost airline opens several international routes, A neighbouring country launches a similar tourism campaign, Extreme weather shortens the main tourist season, International visitor numbers suddenly fall by 40%, A major international company wants to build a luxury resort, The country is chosen to host a global sporting event

Unexpected event

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