Before starting a campaign, it is important to have the right tools in place to track progress., True, The text suggests that success can be measured in different ways, depending on what a company wants to achieve., True, According to the text, the best method for tracking progress is the same for every organisation., False - The text says that the choice of methods and tools depends on an organisation's priorities, meaning it is not the same for every organisation., Looking at data from past campaigns can help you understand how many people your advertisement might reach., True, Effective frequency refers to how many times a person needs to see an advertisement before doing something about it., True, The text says that collecting data should begin after the campaign has already finished., False - The text states that before your campaign kicks off, you should make sure you have the technology and processes needed to measure progress, meaning data collection should be set up before the campaign begins., Knowing your effective frequency can help you predict the results of your previous ad placements., True, The text suggests that setting clear goals is the first step in planning a successful campaign., True, Measuring how far an advertisement reaches is something you should do before setting up your data-tracking tools., False - The text presents setting up marketing measurement capabilities as the second step and measuring reach as the third, so tracking tools should be in place before measuring reach, not the other way around., Accurate data is described as an important base for building your marketing strategy., True

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