Over time, prices continue to rise, product quality begins to fall, and many people complain that they have no choice but to buy from the same firms., The Prime Minister announces a new Competition Policy to prevent businesses from abusing market power, and protect consumers from unfair business practices., Consumers suffer from excessive market power., The government rejects the merger application, explaining that strong monopoly would likely lead to higher prices and fewer choices for consumers., Government removes barriers to entry to encourage new competitors., Soon afterwards, giving consumers more places to shop and increasing competition among firms., Supermarkets begin lowering prices, offering promotional discounts, and improving customer service to compete for customers., The government announces that the sole electricity company will be regulated because consumers have no alternative provider., New rules are introduced to control electricity prices, maintain service quality, and ensure the company follows fair business practices., Government investigators discover that the predatory company's real objective is to force smaller competitors out of the market by selling products below its production costs., The Competition Authority announces that this is predatory pricing, an unfair business practice that harms competition., Officials discover another large company charging unusually low prices but still making profits., The government announces that this is limit pricing, which targets potential competitors rather than existing ones., Competition continues to protect consumers and encourages businesses to become more efficient and innovative., The country recognises healthy competition benefits both consumers and the wider economy.

Competition Policy

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