There's a lot of competition in the market., We're operating in an increasingly competitive market., Main obstacle: Low purchasing power., Low purchasing power remains a significant challenge / a key constraint., Competition getting faster on media., Our competitors are gaining momentum, particularly in media investment., Competitors are cutting prices., Several competitors are using aggressive pricing strategies., We need to invest more in media., We need to step up investment in media to support our launches., Not fueling the growth., Our current approach isn't driving growth., Keep going investing brands., We should continue to prioritise investment in our brands., 1 Priority: Need to win with heroes., We need to prioritise our hero brands., Growing sustainably., We need to maintain sustainable growth., Don't jump into aggressive promo game., We should steer clear of aggressive promotional tactics., Not prioritising short-term wins., We shouldn't focus on short-term gains at the expense of long-term growth., Winning the game., Our goal is to strengthen our competitive position., Going back to market share., Regaining market share remains a key priority.

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