marketing gimmick, a trick used to attract attention or increase sales rather than provide real value, plant-based, food made mostly from plants, whole foods, food that is minimally processed, dietary restrictions, limits on what someone can eat because of health, allergies, or beliefs, processed food, food changed heavily from its natural form with additives or preservatives, hidden sugars, unhealthy ingredients added to food that are not immediately obvious, additives, substances added to food for effect or preservation, nutrient-dense, containing a high amount of nutrients compared to calories, preservatives, substances added to food to make it last longer, moderation, avoiding extremes and keeping balance, mindful eating, paying attention to eating habits and hunger cues

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