Internal advantages that give you an edge, Strengths - Examples: strong brand, expert team, cost efficiency, Internal limitations or areas for improvement, Weaknesses - Examples: limited budget, lack of experience, outdated technology, External chances to grow, improve, or gain an advantage, Opportunities - Examples: new market trends, fewer competitors, emerging technologies, External challenges or risks that could harm your position, Threats - Examples: economic downturn, new competitors, changing regulations

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