making decisions based on how information is presented rather than the facts themselves, framing effect, relying too heavily on the first piece of information (the anchor) when making decisions, anchoring bias, favouring information that supports existing beliefs and ignoring evidence to the contrary, confirmation bias, believing something is more valuable simply because it is rare or available for a limited time, scarcity effect, continuing a failing effort because of the time, money, or energy already invested, sunk cost fallacy

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