BALANCE, Distributing the visual weight of objects, colors, and shapes, EMPHASIS, Creates a focal point that draws the viewers eyes to the most important part, PROPORTION, the size relationship between different elements in a layout, UNITY, Ensuring all components compliment eachother, CONTRAST, Using different colors in a design, INTERACTIVE MULTIMEDIA, Users can be able to interact with the presentation directly, HYPERACTIVE MULTIMEDIA, Allows users to jump into different websites, POINT OF VIEW SHOT, it shows what a character is looking at, PANNING, Refers to the rotation in a horizontal plane of a camera, CAMERA ANGLES, Refers to the position of the camera in relation to the subject

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