Vertical, A tour operator purchases an airline, allowing it to have greater control over the flights used in its package holidays., A hotel group buys a travel agency, allowing it to sell rooms directly through its own distribution network., An airline purchases a tour operator, allowing it to combine flights with accommodation and sell complete holidays., A holiday company buys a coach operator so it can provide transport between airports and its holiday destinations., A travel company acquires a hotel business, giving it greater control over the accommodation included in its holidays., A cruise company buys a travel agency, allowing it to control another stage of how its cruises are sold to customers., Horizontal, A major hotel group takes over a competing hotel group, giving it properties in more destinations and at different price points., Two airlines combine their businesses, allowing customers to access a much larger network of routes., One tour operator purchases another specialist tour operator to expand its range of holiday products., A large car rental company acquires a smaller competitor, increasing its fleet and number of rental locations., A cruise company takes over another cruise operator, giving it additional ships and itineraries., A chain of visitor attractions acquires another attraction company, increasing the number of attractions it operates.

Horizontal & Vertical Integration

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