tax reminder, a message reminding you to pay tax, change the wording, change the way something is expressed, a small minority, a small number of people in a group, social norms, unwritten rules about how people are expected to behave, conform to, behave according to the expectations of a group, the odd one out, a person who is different from everyone else, trigger a response, cause a particular reaction, a knee-jerk response, an immediate reaction without much thought, implement a change, introduce and put a change into practice

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