Rhetorical question, question asked for effect, Ethos, appeal to credibility and trust, Pathos, appeal to emotions, Logos, appeal to logic, Enumeration, listing points for cumulative effect, Anaphora, repetition at the start of clauses, Imperative command, direct instruction to the audience, Hyperbole, deliberate exaggeration for emphasis / effect, Alliteration, repetition of initial consonant sounds, Personal pronouns, direct address using you we I, Triples, groups of three for impact, Diction, word choice, Emotive language, words chosen to provoke feeling, Colloquial language, informal or slang expressions, Anecdote, short personal story, Statistics and figures, numerical evidence to support a point, Expert opinion, view of a specialist for authority, Allusion, reference to a known person or text, Connotation, ideas or feelings a word suggests, Imagery, descriptive language appealing to senses
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Persuasive techniques
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