A description of a "typical" customer is called a..., Prospect, Buyer persona, Segment, Demographic, Dividing a market into groups with similar needs is called..., Segmentation, Positioning, Advertising, Branding, A very small, specific part of a market is a..., Demographic, Mass market, Niche, Segment, A short sentence describing your purpose is called a..., USP, Insight, Tagline, Mission statement, A deep, useful understanding of why customers act a certain way is called..., Data, Behaviour, Insight, Segment

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