Audience, People who see or hear you, Target audience, The specific people you want to reach, Customer, A person who buys a product, Age, How old a person is, Need, Something you must have, Interest, Something you like or enjoy, Channel, The place where you send a message, Objective, The goal you want to finish, Metric, A number that you measure, Message, The idea or words you say, CTA, Words that tell people to take action, Followers, People who follow your account online, Comments, Words people write under a post, Sales, Items or services you sell for money, Reach, The total number of people who see a post

Session 2: Audience, Objective & Message

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