the introduction of a new product, service or project, launch, people who buy or use goods and services, consumers, something based on logic and careful thinking, a rational activity, names or designs that identify a particular company or product, brands, to spend a lot of money on something, splash out, advertisements shown on television, radio or online, commercials, parents who are concerned about their children's well-being, caring parents, products that claim to remove or improve signs of ageing or skin problems, cures for grey hair, wrinkles and skin problems, short, catchy tunes used in advertisements, jingles, repeating words or phrases in a rhythmic way, chanting, to publicly support or recommend a product or brand, provide endorsements, a strong feeling or personal attachment to particular brands, emotional connection to brands, short, memorable phrases used to advertise a brand or product, slogans, symbols or designs that identify a company, organisation or brand, logos

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