no-frills packaging, very plain, simple packaging, given a makeover, changed to look more attractive, luxurious, very expensive and good quality, status product, a product which people believe shows they have reached a high level in society, credibility, the quality of deserving to be trusted or believed, market research, a study to find out information about how successful a product might be, luxury products, products which are very expensive and good quality, aspirational product, a product which people feel they would like to own

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