Metaphor, A figure of speech that directly compares two unrelated things by stating that one thing is another., Rhetorical question, A question asked to make a point, create dramatic effect, or persuade an audience., Imperative language, Uses direct command verbs to tell the reader what to do., Headline, The large text title at the top of a newspaper article or broadcast news story, Rule of three (triplet), A communication principle stating that groups of three elements are more satisfying, memorable, and effective than other numbers., Conversational tone, An informal style of writing or speaking that sounds like a real person talking directly to a friend., Expert opinion, Includes the views, findings, or quotes of a credentialed professional or authoritative organization to back up their argument., Persuasive pronouns, Using specific pronouns like "you," "we," and "us" to speak directly to the reader., Emotive language, Uses carefully chosen words and connotations to evoke a strong emotional response from a reader., Puns, A form of wordplay that exploit multiple meanings of a term or similar-sounding words to create a humorous or memorable effect

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