In "Open Happiness" Campaign, U&A research showed consumers crave emotional connection in small daily moments. Coke positioned opening a bottle as the spark to ignite these happy moments and bring people together. Which 2 Ws drive this strategy?, WHO + WHERE, WHY + WHEN, WHAT + WAY, WHO + WAY, In "Share a Coke" Campaign, research revealed teens felt Coke didn't speak to them at eye level. Coke replaced its iconic logo with popular personal names on cans, encouraging people to share a Coke with friends. Which 2 Ws were used?, WHO + WHAT, WHERE + WHY, WHEN + WAY, WHERE + WHAT, In "Taste the Feeling" Campaign, Coke recognized consumers wanted different options (Zero, Light, Original) for different lifestyles, yet all valued the simple pleasure of drinking a Coke. Coke unified all variants under 1 global campaign. Which W is not applied in this campaign?, WHO, WHAT, WHEN, WAY, How many cans of Coca-Cola are typically in a standard case., 36, 24, 30, 67, In "Real Magic", Coke identified that magic happens in unexpected human connections. They built a global platform celebrating these moments and activated it across passion points like gaming, music, meals, and sports. Which 2 Ws are focused here?, WHY + WHERE, WHO + WHAT, WHEN + WAY, WHO + WAY, In "A Recipe for Magic", U&A data showed 80% + wished to share meals more often and 65%+ said meals remind them to connect. Coke framed the proposition as: Meal + Connection + Coke = Magic. Which 3 Ws build this recipe?, WHO + WHAT + WAY, WHERE + WHY + WHEN, WHAT + WHERE + WHO, WAY + WHO + WHEN, In "Foodmarks", Coke recognized food is local but shared meals cross cultures. They created physical and digital "food landmarks" globally, linking Coke with local dishes, dining spots, and cultural food experiences. Which W is not used?, WHERE, WHO, WHAT, WAY, What is the course code for Business Research Methods taught by Mr. Tran Vi on Monday, Shift 2?, 26C20ISB57406205_BRM, 26C26C20ISB57406205_BRM, 26C20ISB57406205_BRM, 20ISB57406205_BRM, According to the U&A Strategic Decision Map, in which of the following scenarios is conducting a Usage & Attitude (U&A) research study most necessary?, Evaluating real-time media spend efficiency and daily social media ad click-through rates., Setting product pricing strategy based solely on competitor manufacturing costs., Entering new market categories, repositioning aging brands, or diagnosing high trial with low repeat rates., Conducting short-term usability testing for a website UI/UX redesign before launch., Why is Usage & Attitude (U&A) research classified as a conclusive research method?, It relies purely on open-ended qualitative focus groups to explore unstructured consumer feelings without measurement., It systematically describes the market using predefined questions, standardized scales, and statistical analysis., It focuses exclusively on short-term laboratory experiments to establish strict causal relationships., It uses unstandardized questionnaires designed solely for informal observational studies., Send your message to Group 5 💖, Group 5 is G@y, I love Coca-Cola, I will ask Group 5 really easy questions, I’m 5

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