ethos, appeal based on trust or credibility, pathos, appeal to emotions, logos, appeal using logic and reasons, evidence, facts or details that support, convince, to make someone believe something, persuade, to influence someone to act, persuasive, good at convincing others, audience, the people listening or reading, source, where information comes from, credible, believable and trustworthy, author, the person who wrote something, publish, to make writing publicly available, biased, showing unfair preference or opinion, cross-check, compare with another source, expert, a person with deep knowledge, cite, to name a source used, research, careful study to find information, effective, successful in producing a result, recent, happening not long ago, out-dated, no longer current or useful

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