1. What is the main difference between marketing strategy and a list of tactics?, A. Strategy determines where and how the company will compete., B. Strategy means publishing the largest number of advertisements., C. Strategy focuses only on reducing prices., D. Strategy does not require objectives., 1. What is the main difference between marketing strategy and a list of tactics?, A. Strategy determines where and how the company will compete., B. Strategy means publishing the largest number of advertisements., C. Strategy focuses only on reducing prices., D. Strategy does not require objectives., Which statement correctly explains the difference between marketing strategy and a marketing plan?, A. Strategy defines the direction and choices, while the plan translates them into activities, resources, and timing., B. The marketing plan is always more long-term than the strategy., C. Strategy is concerned only with the budget., D. There is no difference between strategy and planning., 3. Which of the following is NOT a stage in the marketing planning process?, A. Analysis and opportunity identification, B. Developing strategic options, C. Choosing a new logo only, D. Review and control, 4. Why do modern B2B marketing plans need some flexibility?, A. Because customer behavior, technology, and business environments change quickly., B. Because objectives should not be measurable., C. Because plans do not need resources., D. Because competitors do not affect the market., 5. What is the main diagnostic purpose of a marketing audit?, A. To identify performance gaps, changing assumptions, and opportunities before selecting tactics., B. To increase the number of marketing posts without analysis., C. To replace all employees., D. To choose a social media platform randomly., 6. Which tool examines political, economic, social, technological, environmental, and legal factors?, A. SWOT, B. PESTEL, C. CRM, D. SMART, 7. Which is the best question to ask when preparing a SWOT analysis?, A. What strengths do customers actually believe the business has?, B. How many ideas can we write down?, C. What is the best color for the company logo?, D. How can we increase activities without measuring them?, 8. What is the general difference between defensive and offensive competitor tactics?, A. Defensive tactics are often short-term, while offensive approaches are usually long-term and strategic., B. Defensive tactics focus on customers, while offensive approaches ignore the market., C. Offensive tactics always mean reducing prices., D. There is no difference between them., 9. Which of the following represents a W–O strategy in SWOT analysis?, A. Using a partnership or a new channel to reduce a weakness., B. Using a strong brand to enter a new market., C. Using an existing customer base to respond to a threat., D. Ignoring weaknesses and threats., 10. Which of the following is a SMART marketing objective?, A. Increase qualified meetings from 5 to 15 within 90 days, with weekly performance reviews., B. Improve marketing in the future., C. Gain greater exposure., D. Increase customers in an appropriate way.

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