Social, Nike notices growing demand for modest sportswear in the Middle East, McDonald's adapts its menu to suit local cultural preferences, IKEA introduces products designed for smaller urban homes, Technological, Amazon uses robots to improve warehouse efficiency, Zara uses AI to predict fashion trends, Samsung invests in advanced manufacturing technology, Economic, Tesco faces increased costs because of inflation, BMW's overseas profits are affected by exchange rate changes, Apple experiences falling sales during an economic recession, Environmental, Coca-Cola faces pressure to reduce plastic packaging, IKEA increases its use of renewable materials, Airlines face pressure to reduce carbon emissions, Political, New tariffs make it more expensive for businesses to export goods, Political instability disrupts international supply chains, Government subsidies encourage electric vehicle production, Legal, Amazon must comply with data protection laws, Primark must follow minimum wage legislation, Food manufacturers must meet product safety regulations., Ethical, Nike faces criticism over working conditions in supplier factories, Starbucks is challenged about fair payments to coffee farmers, Fashion brands face pressure to avoid child labour in supply chains

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