Business writing, Usually addressed to a specific person or audience with a clear purpose, Short sentences, Bullet points acceptable, Short paragraphs, Clear call to action at the end, Often one message per paragraph, Does not have in-text citations (generally, but not always), Academic writing, Referencing system used, like APA or Harvard, Uses in-text citations, Demonstrates a research process behind the writing, Long, complex sentences, Avoid ‘I’ and ‘you’ and giving advice to the reader (with qualifications), Both type of writing, Headings acceptable, No personal opinions, Evidence-based arguments, Clear and concise with lack of wordiness, Patchwriting must be avoided

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