Known in their home country, Local, Known all over the world, Global, Overall identity, values, image, etc, Brand, Graphic symbol, Logo, How easy consumers recognize and remember brand name, Brand awareness, Branded prodcuts (caps, mugs, etc), Merchandising, To support financially (verb), Sponsor, Financial support given (noun), Sponsorship, To promote a product by partnering with a famous person, celebrity endorsement, Short bussiness presentation, Pitch

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