Misleading advertising, An advertisement makes a bottle look much larger than its actual size., Ethical decision-making, A manager asks an employee to exaggerate product benefits because competitors do the same., Misleading packaging, A package creates the impression that it contains more product than it actually does, Ethical persuasion, An advertisement persuades customers using accurate information about the product., Unethical consumer behaviour, A customer returns a dress after wearing it to an event and falsely claims it does not fit., Consumer responsibility, A customer posts a one-star review because delivery was late, even though the product itself was satisfactory., Misuse of promotions, A shopper creates multiple accounts to repeatedly claim vouchers intended for new customers., Hunt-Vitell General Theory, A marketing executive identifies an ethical problem, considers alternatives and decides how to respond., Consumer Ethics Theory, A consumer considers whether their own actions when buying or returning a product are honest., Pricing ethics, A business considers whether its pricing practices are fair to customers.

B.Ethics Chapter 5A

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