Factuality, Ensuring that news and information are based on verified facts, accurate evidence, and reliable sources., Objectivity, Present information without inserting the journalist's personal bias or feelings., Fairness, Treating people justly and giving relevant people a reasonable opportunity to share their side of the story., Balance, Relevant perspectives and information should be considered, especially when an issue is controversial or disputed., Ethics, Following moral principles, respecting privacy, being honest, and avoiding unnecessary harm when reporting news.

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