Customers, seek value, quality, convenience, accessibility, reliability and good service., Shareholders:, own shares in a company and may want dividends, share-price growth, transparency and sound governance., Investors:, provide capital expecting a return; may focus on growth, risk, innovation and future performance. An investor may or may not be a shareholder, depending on the investment., Lenders:, provide loans and expect repayment plus interest; may prioritise cash flow, creditworthiness and compliance with loan terms., Suppliers:, provide goods or services and may want prompt payment, reliable orders, fair prices and stable relationships., • Creditors:, parties owed money by the organisation; this can include suppliers with unpaid invoices or other parties owed funds. Their immediate concern is often being paid on time., Trade unions:, represent members in matters such as pay, working hours, safety, consultation and employment conditions, • Competitors:, seek to attract customers, grow market share and differentiate their offer. Their actions can pressure the organisation to innovate or change prices., Government:, sets and enforces laws, collects taxes and may pursue policy goals such as public health, employment or environmental standards., Local community, may value jobs, local spending and useful services, but also care about noise, traffic, litter, opening hours and environmental impact., Pressure groups, campaign to influence organisational behaviour or policy on a specific issue, such as sustainability, animal welfare or workers’ rights, Board of directors / trustees, oversee strategy, governance, risk and long-term sustainability. A board may want responsible growth and legal, Managers:, organise daily operations, manage budgets and staff, and deliver targets. They may prioritise efficiency, sales, service quality and staffing cover, Employees:, carry out the work and may prioritise fair pay, safe conditions, manageable workloads, training and job security., Owners:, provide or control ownership and may prioritise profit, business value, control and survival. Some owners also work in the business

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