Owners, Wants the business to make a profit, Shareholders, Wants healthy dividends, Employees, Wants a good rate of pay, Banks, Wants loan repayments made on time, Customers, Want a good quality product, Suppliers, Wants to receive repeat orders, Local Community, Want jobs in the local area, Pressure Groups, Support and promote a specific cause, Local Government, Want businesses to invest in the local area, National Government, Want taxes to be paid

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