Owners - Wants the business to make a profit, Shareholders - Wants healthy dividends, Employees - Wants a good rate of pay, Banks - Wants loan repayments made on time, Customers - Want a good quality product, Suppliers - Wants to receive repeat orders, Local Community - Want jobs in the local area, Pressure Groups - Support and promote a specific cause, Local Government - Want businesses to invest in the local area, National Government - Want taxes to be paid,

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