1) Which of the following is not a learning objective of this lecture? a) Understand the evolution of digital marketing b) Outline the role of e-retailing and the customers c) Identify the elements of online customer service d) Multilevel vs omni-channel 2) Identify the correct key theme and its corresponding period a) Digital media shapes and facilitates buyer behaviour (1996-1999)) b) Digital media shapes and facilitates buyer behaviour (2002-2004) c) The age of social media (2011-2015) d) The age of social media (2011- present) 3) Which of the following is NOT a role of web in retailing? a) 1-to-1 Markeing b) Obtain Customer Feedback c) Reach Geographically-Limited Customers d) Send Out Special Offers 4) High involvement products include the following EXCEPT _____________ . a) car b) university degree c) house d) food 5) The Loyalty Ladder (Christopher et al., 1991) include ___ levels of loyalty? a) 4 b) 5 c) 6 d) 7 6) Search Engine Optimisation (SEO) process incorporates the following activity EXCEPT ____________ a) client recruitment b) SEO retraction c) link building d) content writing 7) Omni means ___________. a) 'all' or 'many' b) 'all' or 'multiple' c) 'all' or 'universal' d) 'multiple' or 'many' 8) Multi means __________. a) 'multiple' or 'many' b) 'all' or 'many' c) 'all' or 'universal' d) 'all' or 'multiple' 9) The benefit of omni-channel retailing include ______________. a) boundaries between channel disappear b) advertising is integrated with emerging interactive channels c) same integrated communicates message over all platforms d) all of the above 10) Which of the following is not an E-fulfilment option? a) drop-shipping b) integrated fulfilment c) walk-in purchase d) store fulfilment

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