Market, Mass Market, Niche Market, Market Size, Market Share, Dynamic Market, E-tailing, E-commerce, Risk, Uncertainty, Primary Market Research, Secondary Market Research, Quantitative Data, Qualitative Data, Survey, Focus Group, Consumer Panel, Census, Market Research Report, Test Marketing, Random Sample, Quota Sample, Stratified Sample, Product Orientation, Sales Orientation, Market Orientation, Market Mapping, Market Segmentation, Socio-Economic Segmentation, Demographic Segmentation, Psychographic Segmentation, Behavioural Segmentation, Competitive Advantage, Product Differentiation, Added Value, Demand, Substitute Product, Complementary Product, Factors Affecting Demand, Supply, Factors Affecting Supply, Equilibrium Price, PED, Price Inelastic Demand, Price Elastic Demand, YED, Product Life Cycle, Extension Strategy, Marketing Mix, Design Mix.
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IAS UNIT 1 - Marketing & People.A
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