1) Market 2) Mass Market 3) Niche Market 4) Market Size 5) Market Share 6) Dynamic Market 7) E-tailing 8) E-commerce 9) Risk 10) Uncertainty 11) Primary Market Research 12) Secondary Market Research 13) Quantitative Data 14) Qualitative Data 15) Survey 16) Focus Group 17) Consumer Panel 18) Census 19) Market Research Report 20) Test Marketing 21) Random Sample 22) Quota Sample 23) Stratified Sample 24) Product Orientation 25) Sales Orientation 26) Market Orientation 27) Market Mapping 28) Market Segmentation 29) Socio-Economic Segmentation 30) Demographic Segmentation 31) Psychographic Segmentation 32) Behavioural Segmentation 33) Competitive Advantage 34) Product Differentiation 35) Added Value 36) Demand 37) Substitute Product 38) Complementary Product 39) Factors Affecting Demand 40) Supply 41) Factors Affecting Supply 42) Equilibrium Price 43) PED 44) Price Inelastic Demand 45) Price Elastic Demand 46) YED 47) Product Life Cycle 48) Extension Strategy 49) Marketing Mix 50) Design Mix

IAS UNIT 1 - Marketing & People.A

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