Repetition, A word or group of words appears more than once, Positive language, Words that evoke optimistic/hopeful feelings in the reader, Negative language, Words that evoke pessimistic/bleak feelings in the reader, Personal pronouns, Replaces a person, place or thing, Alliteration, The repetition of the same sound 2 or more times in a sentence, Contrast, Showing two opposite ideas, Simile, To compare two things using 'as' or 'like', Metaphor, To compare two things not using 'as' or 'like', saying one thing is another, Direct address, Talking to the reader using the word 'you', Rhetorical question, A question that doesn't require an answer, List of 3, Using commas to list three things

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