Direct address - speaking to the audience "you", Alliteration - repetition of words starting with same letter, facts - stating something that's objective, opinions - stating something that's subjective, rhetorical questions - questions that don't require answer, repetition - stating something more than once for effect, emotive language - Language that appeals to emotions (pathos), statistics - using numbers, percentages etc, tricolon (rule of three) - List of three for effect, anecdote - short story to illustrate point, humour - making audience laugh or smile, appeal - call for action, quotations - reporting wise or respected words, hyperbole - exaggerating for effect,

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