Brand loyalty - The tendency to always buy a particular brand., Brand Image  - The ideas and beliefs people have about a brand., Brand Stretching - Using an existing name on another type of product., Brand Awareness - How familiar people are with a brand., Brand name - The title given to a product by the company that makes it., Product Launch - The introduction of a product to the market., Product Lifecycle - The length of time people continue to buy a product., Product Range - The set of products made by a company., Product Placement - When products are used in films or TV programmes. , Product Endorsement - The use of a well-known person to advertise products. , Market Leader - The best-selling product or brand in a market. , Market Research - Information about what consumers want or need. , Market Share - The percentage of sales a company has. , Market Challenger - The second best-selling product or brand in a market. , Market Segment - Customers of a similar age, income level or social group. ,

Brand Management Vocabulary

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