The use of well-known, respected people to endorse a product or service., TESTIMONIAL, NAME CALLING, It uses certain emotions that usually have nothing to do with the product itself., BANDWAGON, EMOTIONAL APPEAL, It suggests that a consumer should buy or do what everyone is buying or doing., PLAIN FOLK, BANDWAGON, It is when a product is called bad names., NAME-CALLING, SLOGAN, A catchy phrase that helps a consumer remember a product., POSTER, SLOGAN

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