alliteration, repeating the first letter, bandwagon, everyone is doing it, hyperbole, extreme exaggeration, name calling, the competition is bad, ethos, ethical; trustworthy, logos, appealing to logic or intelligence, pathos, creates an emotion, repetition, repeating a song or picture, rhetorical question, a question to which everyone says, "well, yes", sense of urgency, make a decision now

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